TED Talk: Chip Kidd & Book Design

I saw this a week or two ago but forgot to share it:

Chip Kidd is a book designer for the Knopf, and here tells a bit of the creative process, the taken for granted wit of book jacket design.

“All of these solutions derive their origins from the text of the book. But once the book designer has read the text, he needs to be an interpreter and a translator.”

Kidd offers a wonderful (and only occasionally direct) argument against eBooks. I sometimes jokingly refer to my own technological regressions as Luddite, but in actuality my impulses are positive. I don’t want to reject technology like eBooks because they are higher-tech than paper books; I prefer paper books because there is a fuller experience with a paper book. It’s not just the particular words on a page. Books are not simply data to be transmitted to our brains.

Kidd convincingly communicates, from just one aspect of the book business, the Gestalt of a book.

This entry was posted in Art, Book Art, Books and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s